Sys-Con Media has lost Adobe as a sponsor, the community seeing this as a side effect of bad advertising practices and outright poor business management. A primary reason Sys-Con has lost the ability to continue publishing the ColdFusion Developer's Journal is because, without Adobe's backing, their advertising team is ineffective in placing ads in CFDJ. Calls for ad placement  had gone unanswered for weeks and when requests were fulfilled the wrong information was often given.

It is also believed that the majority of persons subscribed to CFDJ actually never requested or paid for a subscription. In order for Sys-Con to increase their "subscriber base" they simply spammed the community with free subscriptions. This is common with all of the Sys-Con Media family of publications.

Obviously this was not enough. Potential advertisers, tired of dealing with poor response and customer service from the advertising department at Sys-Con, failed to purchase enough advertising to keep the journal in circulation. As a result Sys-Con was forced to seek out Microsoft as a sponsor.

Sys-Con's major fear at the moment is the loss of other major sponsors. These sponsors, potentially wary about Adobe's decision to pull out of Sys-Con, may in turn decide to remove their sponsorship as well. In turn, Sys-Con has decided to attack Adobe's ColdFusion product as well as the ColdFusion community, trying to downgrade the obvious discontent among the ColdFusion community as a whole over Sys-Con's underhanded practices.

The previous editorial team from the ColdFusion Developer's Journal has also shed light on the subject, explaining how poorly Sys-Con handled the publication as a whole. Matt Woodward stated "The editorial board--such as it was--didn't serve as an advisory board at all, but rather was seen as a standing pool of free labor for writing articles.". Brian Rinaldi also writes "I was a part of the unfortunate CFDJ Editorial Board, which was kept both uninformed and ignored (so much so that none of the members I am in contact with had any idea this was happening). Therefore, I feel that I know firsthand that Sys-Con as a company could care less about improving CFDJ for quite some time now."

Sys-Con is a failing media company. They know it and are using dirty tactics in a last ditch effort to keep themselves afloat.

note: this story is a parody on the recent Sys-Con "news" that states that "ColdFusion is dead as a doornail". As a media outlet, Sys-Con holds the responsibility to ensure factual and unbiased reporting, which they have not done. As such, they have become the target of this parody, which in actuality, is probably not very far from truth anyway.